Media Outreach Philosophy

I don’t do mass pitching or generic press blasts. Every pitch is written by hand, tailored to the journalist and outlet, and sent with intention. This approach results in stronger relationships, better response rates, and more meaningful media coverage. I also track every outreach in a custom dashboard you can access anytime—so you’ll always know where things stand.

Press Release Distribution Note

All packages that include press release distribution are priced for EIN Presswire (valued at $250). Upgrades to PRWeb are available upon request for an additional $500 ($750 total).

🟠 Case Builder – $1,500/month

Best for small businesses, coaches, or authors starting to grow visibility.

• 1–2 custom journalist pitches per week (ongoing)
• Weekly follow-ups with journalists
• Ongoing monitoring & delivery of journalist quote opportunities
• Editorial support for up to 4 quote responses per month
• 1 press release or 1 ghostwritten article per month (EIN distribution included)
• Targeted media list creation + updates
• Full visibility through your Notion dashboard
• End-of-month PR activity summary

🔵 Active Investigation – $2,500/month

Best for thought leaders ready to scale credibility and influence.

• 2–3 custom journalist pitches per week
• Weekly follow-ups with journalists
• Ongoing monitoring & daily delivery of journalist quote opportunities